How to Choose Your Formula

Not sure where to start? We’ll help you find the best organic European formula for your baby’s age, needs, and digestion — in just a few steps. No medical jargon. No overwhelm. Just clear guidance.

Where Would You Like to Start?

🍼 How old is your baby?

Find the right stage for your baby’s age.

  • Shop Stage PRE — Newborn, 0–6 months. Closest to breast milk, no added starch.
  • Shop Stage 1 — 0–6 months. Suitable from birth, slightly more filling than PRE.
  • Shop Stage 2 — 6–12 months. Follow-on formula as solids are introduced.
  • Shop Stage 3 — 10–12+ months. Toddler formula with added vitamins.
  • Shop Stage 4 — 12–24 months. Junior milk for active toddlers.
🐄 Cow milk or goat milk?

Both are organic and nutritionally complete. The difference is in digestion.

Not sure? Most healthy babies start with cow milk. Consider goat milk if your baby shows signs of digestive discomfort.

💛 Does your baby have a sensitive tummy?

We have formulas designed for specific needs. Always check with your pediatrician before switching.

🌿 Already know your brand?

Go straight to the formula you trust.

Shop by Need

Goat Milk Formula

Easier to digest for some babies. Available from Holle across all stages.

Hypoallergenic (HA)

Hydrolyzed proteins for babies with allergy risk or sensitivity.

Special Formulas

Comfort and Anti-Reflux options for babies who need extra support.

Customer Favorites

The formulas parents come back to again and again.

Already Know Your Brand?

HiPP

Germany’s most trusted organic formula. Widest range, including HA and special formulas.

Holle

Biodynamic Demeter-certified. Cow milk, goat milk, and A2 across all stages.

Lebenswert

Clean, minimal ingredients. Made by Holle under the Bioland standard.

How to Prepare Your Formula

Common Questions From Parents

What’s the difference between Stage PRE and Stage 1?

Stage PRE contains no added starch and is the closest to breast milk — ideal for newborns. Stage 1 is slightly more filling and also suitable from birth. Both are good starting points for healthy babies.

Can I switch between brands or stages?

Yes. Introduce the new formula gradually over a few days by mixing it with the current one. Most babies adjust well within a week.

Is goat milk formula safe from birth?

Yes, when it meets EU organic standards — as all formulas in our store do. It is not a substitute for babies with a diagnosed cow’s milk protein allergy. Consult your pediatrician if you are unsure.

What does “Combiotic” mean?

HiPP Combiotic formulas contain prebiotics and probiotics to support a healthy gut microbiome — similar to what is naturally found in breast milk.

Ready to find your formula?

Browse our full range of certified organic European baby formulas — trusted by parents across the US.