Welcome to Organic Baby Formula Shop. This Privacy Policy explains how we collect, use, protect, and handle your information when you visit our website, contact us, or place an order.

By using this website, you consent to the practices described here.

We collect only the information necessary to operate our store and fulfill your orders.

• Name, billing and shipping address
• Email address and phone number
• IP address and device information
• Products viewed or purchased
• Order history and transaction details
• Customer service communications (email or WhatsApp)

• Process payments and ship your orders
• Send order confirmations and tracking
• Provide customer support
• Prevent fraud and keep the website secure
• Comply with tax and legal requirements
• Send marketing emails only if you opt in
• Measure store performance and understand shopping activity through analytics
• Support advertising, conversion measurement, and marketing campaigns where applicable

You may unsubscribe from marketing at any time.

We do not sell your personal information.

We only share data with trusted partners necessary to operate our business:

• Payment processors to complete transactions
• Shipping carriers to deliver packages
• Analytics and advertising partners, including Google, to measure store performance, support conversion tracking, and run marketing campaigns (see Analytics & Marketing Pixels section below)
• Legal authorities when required by law
• Business transfers such as mergers or acquisitions

All partners must safeguard your data and use it only for the intended purpose.

We use cookies and similar technologies to operate our store and, where applicable and with your consent, to support analytics and marketing. These may include:

• Essential cookies — required for shopping cart, checkout sessions, and security
• Analytics cookies — used to understand how visitors interact with our store (e.g., Google Analytics / GA4)
• Marketing cookies — used to measure advertising effectiveness and support remarketing campaigns (e.g., Google Ads)

Where required by applicable law, marketing and analytics cookies are only activated after you provide consent through our cookie banner.

You can manage cookies in your browser settings, though disabling essential cookies may affect site functionality. You may also manage your privacy choices at any time: Your Privacy Choices →

We use Shopify Customer Events and app pixels to measure store performance, understand shopping activity, improve our services, and support advertising or marketing campaigns.

These tools may process events such as page views, product views, cart activity, checkout activity, and purchase events. Depending on your consent choices and applicable settings, information such as product identifiers, order details, purchase value, browser and device identifiers, and hashed contact information (such as email address or phone number) may be shared with third-party services for the following purposes:

• Google Analytics / GA4 — store performance measurement and ecommerce event tracking
• Google Ads conversion tracking — measuring the effectiveness of advertising campaigns
• Enhanced conversions — hashed contact data (email, phone, name, address) may be shared with Google to improve conversion measurement accuracy
• Remarketing and retargeting — audiences may be built based on browsing and shopping activity to serve relevant ads on Google and YouTube
• Google Merchant Center — product listing and feed management for Google Shopping
• YouTube Ads — advertising campaigns on YouTube based on shopping interest signals

These services are provided through the Google & YouTube sales channel integrated with our Shopify store. Google LLC acts as a data recipient for the purposes described above. For more information on how Google handles data, please review Google's Privacy Policy.

We use reasonable administrative, technical, and organizational safeguards to protect your personal information.

While we take security seriously, no online system can be guaranteed to be 100% secure.

We keep your information only as long as necessary to:

• Fulfill orders
• Provide support
• Meet legal, tax, and accounting requirements

Our business operates primarily from Germany. Some information may be processed by trusted international logistics partners solely for shipping and delivery purposes. Analytics and advertising data may also be processed by Google LLC in accordance with their data processing terms.

By using our website, you consent to these necessary transfers.

Depending on your location, you may have the right to:

• Access your personal information
• Request corrections or deletion
• Opt out of marketing communications
• Opt out of data sharing for advertising or analytics purposes

To exercise your rights, contact us and we will respond according to applicable laws.

Our website is not intended for children under 16, and we do not knowingly collect personal information from minors.

We may link to external websites. We are not responsible for their privacy practices. Please review their policies separately.

We may update this policy from time to time. Changes will be posted on this page with a revised date. Continued use of the website indicates acceptance of updates.

If you have any privacy questions, you can reach us anytime:

Email: support@organicbabyformula.shop
WhatsApp: available via our Contact Us page
OrganicBabyFormula.Shop

To request account or data deletion: Account Data Deletion →